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Home — Late 2022

TL,DR

  • Show the product,
  • Back your story with data,
  • Shine a spotlight on your customers.
  • Don't tell, show.

Full Review

ATF Section


https://slite.com/api/files/NepYb1iYyHu9e7/2022-09-12-WN9OoNHq@2x.png?apiToken=eyJhbGciOiJIUzI1NiIsImtpZCI6IjIwMjMtMDUtMDQifQ.eyJzY29wZSI6Im5vdGUtZXhwb3J0IiwibmlkIjoiRm5wcEdLWHJESCIsImlhdCI6MTczMzM2NjM5NSwiaXNzIjoiaHR0cHM6Ly9zbGl0ZS5jb20iLCJqdGkiOiJCaFF1MVY4UDZoM0QxdCIsImV4cCI6MTczNTk1ODM5NX0.52f0KOplFQen8JWRFzmtv42CVdMn5JHxGu5eIDhjIpU
fmfmerian The Above-The-Fold (ATF) section — the most important part of a page? — stands with a simple, humble headline that hooks.

Below The Fold

Stats

https://slite.com/api/files/7Nb7S0JVbQPMz8/gitpod-atf-02.png?apiToken=eyJhbGciOiJIUzI1NiIsImtpZCI6IjIwMjMtMDUtMDQifQ.eyJzY29wZSI6Im5vdGUtZXhwb3J0IiwibmlkIjoiRm5wcEdLWHJESCIsImlhdCI6MTczMzM2NjM5NSwiaXNzIjoiaHR0cHM6Ly9zbGl0ZS5jb20iLCJqdGkiOiJCaFF1MVY4UDZoM0QxdCIsImV4cCI6MTczNTk1ODM5NX0.52f0KOplFQen8JWRFzmtv42CVdMn5JHxGu5eIDhjIpU
fmfmerian This stats section highlights some key benefits of Gitpod, backed by data. It’s “show, don’t tell,” applied perfectly.
Value Proposition

https://slite.com/api/files/fuaUzPOCkG0_4C/gitpod-home-01B.png?apiToken=eyJhbGciOiJIUzI1NiIsImtpZCI6IjIwMjMtMDUtMDQifQ.eyJzY29wZSI6Im5vdGUtZXhwb3J0IiwibmlkIjoiRm5wcEdLWHJESCIsImlhdCI6MTczMzM2NjM5NSwiaXNzIjoiaHR0cHM6Ly9zbGl0ZS5jb20iLCJqdGkiOiJCaFF1MVY4UDZoM0QxdCIsImV4cCI6MTczNTk1ODM5NX0.52f0KOplFQen8JWRFzmtv42CVdMn5JHxGu5eIDhjIpU
fmfmerian This section helps visitors understand the value vs. the old way.
Product Images

https://slite.com/api/files/6qwQk0b-fmXoQN/gitpod-home-02B.png?apiToken=eyJhbGciOiJIUzI1NiIsImtpZCI6IjIwMjMtMDUtMDQifQ.eyJzY29wZSI6Im5vdGUtZXhwb3J0IiwibmlkIjoiRm5wcEdLWHJESCIsImlhdCI6MTczMzM2NjM5NSwiaXNzIjoiaHR0cHM6Ly9zbGl0ZS5jb20iLCJqdGkiOiJCaFF1MVY4UDZoM0QxdCIsImV4cCI6MTczNTk1ODM5NX0.52f0KOplFQen8JWRFzmtv42CVdMn5JHxGu5eIDhjIpU
fmfmerian I absolutely *love* this section. It shows the product. Would like to have it above.
Testimonials

https://slite.com/api/files/7e2HKdtj00KihM/gitpod-home-02C.png?apiToken=eyJhbGciOiJIUzI1NiIsImtpZCI6IjIwMjMtMDUtMDQifQ.eyJzY29wZSI6Im5vdGUtZXhwb3J0IiwibmlkIjoiRm5wcEdLWHJESCIsImlhdCI6MTczMzM2NjM5NSwiaXNzIjoiaHR0cHM6Ly9zbGl0ZS5jb20iLCJqdGkiOiJCaFF1MVY4UDZoM0QxdCIsImV4cCI6MTczNTk1ODM5NX0.52f0KOplFQen8JWRFzmtv42CVdMn5JHxGu5eIDhjIpU
fmfmerian Testimonials add social proof and authority to a product. Here are some well-known companies. It could be better to add them above and link them to  Gitpod Customers⁠ .
CTA Section

https://slite.com/api/files/LT0kBF_GelEuPq/gitpod-home-03B.png?apiToken=eyJhbGciOiJIUzI1NiIsImtpZCI6IjIwMjMtMDUtMDQifQ.eyJzY29wZSI6Im5vdGUtZXhwb3J0IiwibmlkIjoiRm5wcEdLWHJESCIsImlhdCI6MTczMzM2NjM5NSwiaXNzIjoiaHR0cHM6Ly9zbGl0ZS5jb20iLCJqdGkiOiJCaFF1MVY4UDZoM0QxdCIsImV4cCI6MTczNTk1ODM5NX0.52f0KOplFQen8JWRFzmtv42CVdMn5JHxGu5eIDhjIpU
fmfmerian The page ends with a link to browser extensions — smart move with  Gitpod Comparisons⁠ .

Recap

  • Show the product,
  • Back your story with data,
  • Shine a spotlight on your customers.
  • Don't tell, show.

Full Page


https://slite.com/api/files/GL4Oqce8CWOwZp/2022-09-12-ZDiYHYxL@2x.png?apiToken=eyJhbGciOiJIUzI1NiIsImtpZCI6IjIwMjMtMDUtMDQifQ.eyJzY29wZSI6Im5vdGUtZXhwb3J0IiwibmlkIjoiRm5wcEdLWHJESCIsImlhdCI6MTczMzM2NjM5NSwiaXNzIjoiaHR0cHM6Ly9zbGl0ZS5jb20iLCJqdGkiOiJCaFF1MVY4UDZoM0QxdCIsImV4cCI6MTczNTk1ODM5NX0.52f0KOplFQen8JWRFzmtv42CVdMn5JHxGu5eIDhjIpU

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What's the File?

Hi, I'm Flo Waving Hand

As a (dev) marketer, this Swipe File is my personal collection of marketing, growth, and UX ideas. It includes  marketing pages⁠   onboarding flows⁠   product updates⁠  and growth recipes from devtools I stumbled upon. So if you're struggling with your work, you can refer to it for inspiration.

Enjoy your day!
— Flo  @fmerian