Segment Home


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fmfmerian The Segment homepage must have been a challenge for its marketing team. And as a result, I like how structured it is. Three user persona. The value prop of each one. Then a focus on each value prop. And a recap. 100% product focus.


TL,DR

  • One section by audience
  • One visual that's worth 1,000 words
  • Data-driven testimonials

Full Review

ATF Section


https://slite.com/api/files/Q14UeAL6Gc/segment-home-atf.png?apiToken=eyJhbGciOiJIUzI1NiIsImtpZCI6IjIwMjMtMDUtMDQifQ.eyJzY29wZSI6Im5vdGUtZXhwb3J0IiwibmlkIjoid3UyQ25HYVpTMyIsImlhdCI6MTczMzM2NjIxOCwiaXNzIjoiaHR0cHM6Ly9zbGl0ZS5jb20iLCJqdGkiOiJ0NGVSMnoza1JEQ1NqeCIsImV4cCI6MTczNTk1ODIxOH0.oJZJOkhf9GHt8uNGV4eoRmTMRs2fN_2NKphJ3grlmZA

https://slite.com/api/files/VpudVdvnF2/segment-home-valueprop.png?apiToken=eyJhbGciOiJIUzI1NiIsImtpZCI6IjIwMjMtMDUtMDQifQ.eyJzY29wZSI6Im5vdGUtZXhwb3J0IiwibmlkIjoid3UyQ25HYVpTMyIsImlhdCI6MTczMzM2NjIxOCwiaXNzIjoiaHR0cHM6Ly9zbGl0ZS5jb20iLCJqdGkiOiJ0NGVSMnoza1JEQ1NqeCIsImV4cCI6MTczNTk1ODIxOH0.oJZJOkhf9GHt8uNGV4eoRmTMRs2fN_2NKphJ3grlmZA
fmfmerian As you scroll down to this second block element, you have an overview of the different case studies in a single illustration.  For Marketing Teams⁠   For Product Teams⁠  and  For Engineering Teams⁠ .

Features Sections

For Marketing Teams


https://slite.com/api/files/yta0m96REi/segment-home-for-marketing.png?apiToken=eyJhbGciOiJIUzI1NiIsImtpZCI6IjIwMjMtMDUtMDQifQ.eyJzY29wZSI6Im5vdGUtZXhwb3J0IiwibmlkIjoid3UyQ25HYVpTMyIsImlhdCI6MTczMzM2NjIxOCwiaXNzIjoiaHR0cHM6Ly9zbGl0ZS5jb20iLCJqdGkiOiJ0NGVSMnoza1JEQ1NqeCIsImV4cCI6MTczNTk1ODIxOH0.oJZJOkhf9GHt8uNGV4eoRmTMRs2fN_2NKphJ3grlmZA

For Product Teams


https://slite.com/api/files/fvCIsJz9GX/segment-home-for-product.png?apiToken=eyJhbGciOiJIUzI1NiIsImtpZCI6IjIwMjMtMDUtMDQifQ.eyJzY29wZSI6Im5vdGUtZXhwb3J0IiwibmlkIjoid3UyQ25HYVpTMyIsImlhdCI6MTczMzM2NjIxOCwiaXNzIjoiaHR0cHM6Ly9zbGl0ZS5jb20iLCJqdGkiOiJ0NGVSMnoza1JEQ1NqeCIsImV4cCI6MTczNTk1ODIxOH0.oJZJOkhf9GHt8uNGV4eoRmTMRs2fN_2NKphJ3grlmZA

For Engineering Teams


https://slite.com/api/files/ftfUR0jX4o/segment-home-for-eng.png?apiToken=eyJhbGciOiJIUzI1NiIsImtpZCI6IjIwMjMtMDUtMDQifQ.eyJzY29wZSI6Im5vdGUtZXhwb3J0IiwibmlkIjoid3UyQ25HYVpTMyIsImlhdCI6MTczMzM2NjIxOCwiaXNzIjoiaHR0cHM6Ly9zbGl0ZS5jb20iLCJqdGkiOiJ0NGVSMnoza1JEQ1NqeCIsImV4cCI6MTczNTk1ODIxOH0.oJZJOkhf9GHt8uNGV4eoRmTMRs2fN_2NKphJ3grlmZA

Recap


https://slite.com/api/files/O1WVC5jM54/segment-home-recap.png?apiToken=eyJhbGciOiJIUzI1NiIsImtpZCI6IjIwMjMtMDUtMDQifQ.eyJzY29wZSI6Im5vdGUtZXhwb3J0IiwibmlkIjoid3UyQ25HYVpTMyIsImlhdCI6MTczMzM2NjIxOCwiaXNzIjoiaHR0cHM6Ly9zbGl0ZS5jb20iLCJqdGkiOiJ0NGVSMnoza1JEQ1NqeCIsImV4cCI6MTczNTk1ODIxOH0.oJZJOkhf9GHt8uNGV4eoRmTMRs2fN_2NKphJ3grlmZA
fmfmerianOne visual that's worth a 1,000 words. So, you instantly get the value proposition.

Testimonials


https://slite.com/api/files/M5YdRnP5_z/segment-home-testimonial.png?apiToken=eyJhbGciOiJIUzI1NiIsImtpZCI6IjIwMjMtMDUtMDQifQ.eyJzY29wZSI6Im5vdGUtZXhwb3J0IiwibmlkIjoid3UyQ25HYVpTMyIsImlhdCI6MTczMzM2NjIxOCwiaXNzIjoiaHR0cHM6Ly9zbGl0ZS5jb20iLCJqdGkiOiJ0NGVSMnoza1JEQ1NqeCIsImV4cCI6MTczNTk1ODIxOH0.oJZJOkhf9GHt8uNGV4eoRmTMRs2fN_2NKphJ3grlmZA
fmfmerianData-driven.

CTA Section


https://slite.com/api/files/AMB_7uhSW6/segment-home-cta.png?apiToken=eyJhbGciOiJIUzI1NiIsImtpZCI6IjIwMjMtMDUtMDQifQ.eyJzY29wZSI6Im5vdGUtZXhwb3J0IiwibmlkIjoid3UyQ25HYVpTMyIsImlhdCI6MTczMzM2NjIxOCwiaXNzIjoiaHR0cHM6Ly9zbGl0ZS5jb20iLCJqdGkiOiJ0NGVSMnoza1JEQ1NqeCIsImV4cCI6MTczNTk1ODIxOH0.oJZJOkhf9GHt8uNGV4eoRmTMRs2fN_2NKphJ3grlmZA

Footer


https://slite.com/api/files/f2VLvn4q9c/segment-home-footer.png?apiToken=eyJhbGciOiJIUzI1NiIsImtpZCI6IjIwMjMtMDUtMDQifQ.eyJzY29wZSI6Im5vdGUtZXhwb3J0IiwibmlkIjoid3UyQ25HYVpTMyIsImlhdCI6MTczMzM2NjIxOCwiaXNzIjoiaHR0cHM6Ly9zbGl0ZS5jb20iLCJqdGkiOiJ0NGVSMnoza1JEQ1NqeCIsImV4cCI6MTczNTk1ODIxOH0.oJZJOkhf9GHt8uNGV4eoRmTMRs2fN_2NKphJ3grlmZA

Recap

  • One section by audience
  • One visual that's worth 1,000 words
  • Data-driven testimonials

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