GitBook FTUX

Key takeaways

Adding social proof on your signup page could improve conversion rates.
If you're building a product for teams, hint users to invite team members.
Don't start from a blank page. Adding extra steps help personalize the experience, inspire action, and improve conversion.

Full Review

Signup Flow

fmfmerian Adding social proof on your signup page could improve conversion rates.
fmfmerian If you're building a product for teams, it's best practices to hint users to invite team members.
fmfmerian Don't start from a blank page. Here it could be different. GitBook could improve the experience by adding extra step(s) to learn more about the user and tailor the content.

Email Sequence

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fmfmerian The welcome email encourages to take 3 key actions: (1) invite team members, (2) integrate GitBook, and (3) sync with GitHub/GitLab. — Why not during the Setup moment?

Lessons learned

Adding social proof on your signup page could improve conversion rates.
If you're building a product for teams, hint users to invite team members.
Don't start from a blank page. Adding extra steps help personalize the experience, inspire action, and improve conversion.

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