GitBook FTUX



Key takeaways

  • Adding social proof on your signup page could improve conversion rates.
  • If you're building a product for teams, hint users to invite team members.
  • Don't start from a blank page. Adding extra steps help personalize the experience, inspire action, and improve conversion.

Full Review

Signup Flow


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fmfmerian Adding social proof on your signup page could improve conversion rates.

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fmfmerian If you're building a product for teams, it's best practices to hint users to invite team members.
fmfmerian Don't start from a blank page. Here it could be different. GitBook could improve the experience by adding extra step(s) to learn more about the user and tailor the content.

Email Sequence

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fmfmerian The welcome email encourages to take 3 key actions: (1) invite team members, (2) integrate GitBook, and (3) sync with GitHub/GitLab. — Why not during the Setup moment?

Lessons learned

  • Adding social proof on your signup page could improve conversion rates.
  • If you're building a product for teams, hint users to invite team members.
  • Don't start from a blank page. Adding extra steps help personalize the experience, inspire action, and improve conversion.

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