Appcues Pricing
4 UX Principles Appcues Uses To Affect Decision Making
fmfmerian In this page, Appcues uses several psychology principles to affect user behavior.
01. Contrast 
Users' attention is drawn to higher visual weights.
02. Centre-Stage Effect 🎪
People tend to choose the middle option in a set of items.
03. Miller's Law 
Users can only keep up to 7 items in their working memory. Less information, the better.
04. Social Proof 
Users adapt their behaviors based on what others do.
