Ghost Comparisons

This page,  originally published here , compares Ghost and Medium.
FlFlorent To start, note the URL ghost.org/vs/medium/. Small detail. Perfect for SEO.
FlFlorent This 7-row table highlights the main differences between Ghost and Medium. This is great for a quick read. Obviously, it's oriented. I regret it's not more neutral.

In this case, Ghost uses 2 cognitive biases:
Miller's Law Telephone
Users can only keep 7 items in their working memory.

Serial Position Effect Chequered Flag
It's easier for users to recall the first and last items of a list.

In this case:
  • First item: Pricing
  • Last item: Email newsletter Open Subscription Platform
FlFlorent What does that mean? "You own your data."

Read on.

FlFlorent It starts by breaking down the user experience on Medium, and shows by the example the main pain points of the user (reader).

FlFlorent Then it details what's great with Ghost.

FlFlorent The page highlights famous brands that use Ghost.

FlFlorent Also, it features testimonials from well-known publications that actually made the move from Medium to Ghost.

FlFlorent I like this part. A TL,DR version. As it's at the bottom of the page, it's more a summary than a short version. Also, note it actually gives pros for Medium.

FlFlorent Last but not least. First it breaks down the Medium user experience, then it highlights the main features of Ghost, and a summary. Now, it adds one more argument as a killer feature. And there are more testimonials and tweets.

FlFlorent Finally, the call-to-action at the bottom of the page. Suddently, I realize it's the first time I notice a CTA in the page. Although there's actually more above. There is no big buttons. CTAs are softly suggested.