Slite Welcome Email Flow
Intro
The Slite follow-on engagement starts with an email that welcomes you AND invites you to forward it to your coworkers.
It's very different from most common patterns which include this step during the onboarding process.
On the other hand, it may increase activation and referral.
For users, it'd be more familiar to forward an email than sending an invite from an unknown app.
It uses two psychology principles:
Familiarity Bias 
and Investment Loop 
and Investment Loop People prefer familiar experiences. And when they invest themselves, they're more likely to come back.
Slite
Psychology Principles For UX
FTUX Design Sprint
t=0 Invite your team—just forward this email
From: Christophe from Slite christophe@slite.comSubject: Invite your team—just forward this email
Hi Florent,
We're excited to see you on Slite!
Forward this email to people you'd like to collaborate with. They will be able to signup instantly to your new workspace.
Have a great one,
The Slite team
t+3d Florent, ready to get started?
From: Christophe from Slite christophe@slite.comSubject: Florent, ready to get started?
You don't need to start from scratch with Slite.
Import existing content from Google Docs, Confluence, or Notion to ease the transition.
t+7d Save time with Slite
From: Christophe from Slite christophe@slite.comSubject: Save time with Slite
Hi Florent,
Let's rewind to why you signed up to Slite: to work better.
Instead of running after information across tools, your team could get more work done. You'll never hear "where's that doc?" again.
t+9d Still not convinced, Florent?
From: Christophe from Slite christophe@slite.comSubject: Still not convinced, Florent?
Hi Florent,
Centralize and organize all your company's knowledge.
Stay on the same page by documenting all your projects.